William Hill is one of the oldest bookmakers that still work on today’s market. In difference to most of today’s bookies that have background histories starting from the late 90s, this British company began its practice during 1934. And today, this company can brag about a great reputation and a well-known gambling and sports betting platforms.

It is a curious fact that the company has begun its practice in times when gambling wasn’t legal by British government yet. (However, William Hill’s practice wasn’t exactly illegal as a loophole in the law was used and allowed accepting bets in a certain way).

One way or another, today, everything with William Hill’s practice seems quite clear and transparent. The bookie owes a license from British gambling commission and for the rest of the countries the company’s international license given by the commission in Gibraltar, is put into force. The company, as a matter of fact, owes quite many other additional national licenses for special countries like Italy, Australia, Spain and USA (William Hill works in the following American State: Nevada and Delaware).

Sports betting

In William Hill you will find a great number of sport events, disciplines and markets. Even though there are bookies with a wider range of offers, the special promotions here are completely generous enough to the average punter.

By taking under consideration the fact how popular horse racing bets in Great Britain have always been, including during the times when the company was established, it isn’t a surprise that this William Hill has one of the best horse racing betting services in the world. The quality of the service is expressed by the number of horse racing events and bet types, but also by the high odds in these markets.

William Hill, though, puts an accent on football, too. In its program the bookie includes almost 60 thousand of sports events from all over the world annually. Lots of today’s bookies cannot offer so many football matches in their programs. Depending on the match rang the bookie can provide up to 250 different markets per match. Of course, matches with lower level of popularity don’t come with so many markets, but at least William Hill offers a lot of bet types for them, but not only for the final winner in a certain game.

We can’t miss the excellent service for one more sports discipline that the website offers. This is the tennis service. William Hill covers dozens of tournaments in this sports discipline every single week – starting from ITF tournament and reaching the big matches and tournaments from the Big Slam.

For the rest of its sports categories, though, William Hill has definitely a lot to do more.

Live betting

Despite its reputation for a traditional bookmaker, the British company shows off with a notable modernism towards sports betting options. William Hill provides an opportunity for sports betting on almost limitless range of sports disciplines and markets. The number of football and tennis matches is quite big and you will find them all in the live betting section, too.

The only weak point of this section is that the section, itself, isn’t convenient and simple enough, which reduces the pleasure from betting experience.

As an addition to the live betting service we find the live sports event broadcasting service which is named WHTV. Thanks to this service everyone can watch sports events from the following sports categories: horse racing, Greyhounds, football, tennis, cricket, snooker, ice hockey, basketball, darts, handball and many others.

The bookie has its own radio, too, and here you can also follow the progress of sports events, as well as to listen to expert tips and prognoses – plus to receive previews for upcoming interesting and popular sports events.


After your registration and your first deposit you have the right to receive a deposit bonus from William Hill website. All you need to do is to place your first bet on the page and the bet should be at least £10 and with an odd 1.20 or higher. Once you see the final result of this sport event the company will give three free bets with an amount of £10 each. It means that with a bet of £10 you will get a bonus for £30 more.

William Hill Promo Codes:

Bet £10 Get £30 Free – C30
£25 Free Matched Bet – F25

200% Up To £200 – GAMES200

200% Up To £200 – VEGAS200

Spend £10 Get £50 – B50

The bookie offers other types of bonuses, like:

15% bonus up to £100 when you bet on a horse racing event and your horse wins with an advance of 2 or more lengths
Money back return when you bet for the first scorer and the selected football player scores the second goal
Guarantee for the best odd for horse racing and Greyhounds


William Hill’s poker room isn’t a bad choice for poker lovers and amateurs.

Texas Holdem, Six Plus Holdem 7 Card Stud and Omaha are among the games that you can play in the bookie’s poker room which is part of iPoker poker net.

For cash games, blinds start from micro levels €0,01/€0,02 and reach peak levels from €100/€200. In any case, have in mind that you will not find high activity on tables with blinds over €5/€10. If you choose smaller blinds, you will get more chances to show your poker skills and to entertain with more other punters.

As to the tournaments, each month there are such and with guaranteed prize funds for more than €3 million.
William Hill’s poker room comes with a £100 deposit bonus.


100% up to £300 is the company’s bonus in the casino section.

In addition to this, every day you have the right to receive £5 bonus to a £10 deposit or more.

The casino offers a 3-digit number of games, Jackpots for millions of EUR and dozens of games with live dealers.

Among the developers whose games are used in William Hill’s casino are Playtech, Microgaming, Ash Gaming, IGT, WMS, NextGen Gaming, Evolution Gaming and many more.

Support services
⌨ Live chat

  • Telephone: +44 870 600 0479
  • Mobiles: 0800 0856 296
  • International: +800 3551 3551

✉ Email: